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Organic social content creation for two UK-based small businesses
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End-to-end content days capturing hundreds of photo and video assets
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Crafted content ecosystems designed for Instagram-first storytelling
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Visual narratives built around wellness, place, and founder-led authenticity
Approach
I partnered with two small UK businesses to elevate their organic social presence through curated, content-rich shoot days which were so much fun!
For Nutfield Wellbeing, a yoga and wellness retreat set within a magical garden and bell tent space, I designed and ran a content day focused on capturing the calming, restorative experience of her offering - including yoga sessions, reiki moments and the beauty of the natural setting. The goal was to create a bank of assets that conveyed tranquility, trust and atmosphere, ready for use across Instagram and her wider digital ecosystem.
As well as a reflexologist launching a new treatment space within a farm-based clinic, I produced a content day centered on her practice, environment and personality. The shoot delivered a versatile library of photos and videos to support announcement content, ongoing storytelling and community building.
Both projects delivered hundreds of assets each, enabling the businesses to sustain a consistent, authentic and visually rich organic presence, without the pressure or cost of regular shoots.